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TwigFarm's 'HeyBunny' will participate in the 2023 Seoul Design Festival, held from Wednesday, December 20th to Saturday, December 23rd, on the 3rd floor of Hall C at COEX, where they will introduce various newsletter creators.

The Seoul Design Festival is a design-focused exhibition that first opened in 2002, based on the content and global network accumulated by the monthly magazine <Design> since 1976. With the motto 'Designer Promotion,' the festival showcases domestic and international design trends alongside designers, design brands, and companies. It is an event designed to enhance domestic design competitiveness by helping Korean designers enter the global market and introducing international designers to Korea.

HeyBunny is a service that allows users to conveniently view newsletters in one place. Not only can users access domestic newsletters, but they can also view foreign-language newsletters translated into Korean. The newsletter market is growing with the emergence of various newsletter creators and readers. TwigFarm, which operates HeyBunny, possesses AI natural language processing technology that classifies, recommends, generates, and localizes diverse content. They also operate the content localization solution 'LETR Works.' HeyBunny aims to become the 'Netflix of newsletters,' preparing a new content ecosystem within TwigFarm.

Dong-Yeon Lee, the General Manager of HeyBunny, explained the purpose of participating in this exhibition: "Reading newsletters does not simply end with the act of reading; we often listen to music or drink coffee while reading, and sometimes visit places introduced in the newsletters." He continued, "Now, newsletters have become a lifestyle, and lifestyles are becoming newsletters. People will share their preferences within the exhibition space, gifting each other new tastes in the process. We aim to create a space where the experience of discovering and sharing preferences itself becomes the core."

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