Press Release

Meet LETR WORKS at the 2024 International OTT Festival

2024-10-02

Hello, this is the LETR WORKS team.

From October 4 to October 6, you can meet Twigfarm and LETR WORKS at the International OTT Festival, held at Paradise Hotel, The Bay 101, and the Busan Cinema Center in Busan.

The International OTT Festival introduces OTT services and content while promoting the development of the OTT industry through global exchanges. This year’s festival, under the theme “Streaming the Future”, is co-hosted by the Ministry of Science and ICT and the Busan Metropolitan City, with the Busan International Film Festival as the main organizer.

The festival will feature key events like the International OTT Summit, which will explore solutions to overcome the intensifying global competition in streaming services and seek sustainable growth strategies. There will also be an Investment Showcase aimed at expanding global opportunities for domestic OTT service and content-related companies. Additionally, a new experience zone called the OTT House will showcase the strength of K-content, offering attendees a chance to experience the content of leading domestic OTT companies. We encourage your active interest and participation!

At this festival, Twigfarm will present its LETR WORKS service.

LETR WORKS is an AI-based language solution designed to break down language barriers between content creators and consumers, enhancing global communication. This innovative tool translates and localizes a variety of content on OTT platforms more naturally and quickly, allowing viewers worldwide to enjoy content without language constraints.

– Key Benefits of LETR WORKS

  • Global Scalability
    OTT platforms must deliver content to viewers worldwide, and LETR WORKS provides rapid and accurate multilingual subtitles and localization through AI translation technology. This plays a crucial role in enabling OTT platforms to expand into more countries and secure a global audience.
  • Cost Efficiency and Time Savings
    LETR WORKS significantly reduces the time required for content translation and subtitle processing, maximizing cost efficiency. As a result, investors can see the potential to target more markets with lower costs.
  • Future Technological Development
    Based on AI and machine learning, LETR WORKS promises continuous technological advancements that will shape the future of OTT content production. Investors are excited about the innovative growth that Twigfarm's LETR WORKS is expected to bring to the industry.

LETR WORKS goes beyond simple translation, offering precise localization that takes into account cultural sensitivities and local expressions. At this year’s Investment Showcase, LETR WORKS will be introduced as a key partner in localization strategies, not only for global OTT platforms but also for media and content production companies from various countries.

OTT platforms are at the center of the global media landscape, transcending borders. LETR WORKS is driving this change by supporting multiple languages and helping viewers worldwide enjoy content without language barriers. At the International OTT Festival, Twigfarm will present its innovative language solution that will revolutionize the OTT industry. Don’t miss the opportunity to see how this new technology will energize OTT content and connect more people globally!

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